Every year, the Bound Tree master catalog project is the impetus for renaming the pricing for every medical product the company offers. For the 2020–2021 edition, my team wanted to change up the format from 500 pages to just 200 pages of the top products in order to save on printing costs and to encourage customers to adopt the new Bound Tree website as their most reliable resource for product information and ordering. This took a massive amount of collaboration and it was truly a team effort to make the final piece as polished as it was. I was the main production designer on the project. I designed the product page layout structure and paragraph and table styles. I also designed many of the print ads and product category spreads throughout the book and ensured the entire piece was cohesive for the printer.
