In the fall of 2018, Emergency Medical Products (EMP) changed the structure and name of their online rewards loyalty program, so I had the opportunity to create a new logo for them. This was a unique challenge because the logomark needed to be used as an icon throughout the new EMP website and future catalogs to signify to customers which products were worth double and triple rewards points. My mentor was most impressed with the depth of exploration I had with the prototyping of the logomark for this project. After presenting the final logo options, the EMP marketing team had no problem choosing their winner. You can see the logo and tiered reward system design in use at buyemp.com.
Full color Logo
Logo Comparison
Final Assets
Logo Options + Applications
Process Work
